It depends. Having a larger buying window allows you to space out purchases, which is good if you don’t have a huge discretionary gift fund at the moment, but want to cash in early sales during this event. We’re confident that Amazon will be offering some of the best prices of the year on its own products and picking out some great sales on sought-after brands from October 10-12, but the answer to that question really is what and where to buy you. .
Retailers love Target, Costcoand best buy tend to offer some form of price protection policy which guarantees that they will refund you the difference if the price drops further later in the season. Amazon has never done this historically. Some products, especially those sold exclusively by manufacturers through their own online storefronts, may be cheaper during Black Friday, when most retailers offer some sort of promotional pricing. Additionally, most recently announced and launched products (September and early October are huge e-announcement months) are more likely to be discounted later (if at all) than immediately upon release. We’ll post deals that we think are likely to be the cheapest price we’ll see throughout this shopping season.