Dutch DJ Afrojack has signed with Virgin Records Germany and Universal Music Netherlands for a new EDM partnership.
The new deal also includes a partnership with Afrojack’s record label, Wall Recordings, founded in 2007. Afrojack has released several singles and collaborations under the label with new and established artists. Afrojack says the recent launch of the dance and electronic music center within Universal Music Central Europe was a deciding factor in joining the UMG family.
The first single, “Day & Night” by Afrojack & Black V-Neck (ft. Muni Long), will be released on August 12. The single’s advertising campaign will include a TikTok pre-release campaign, a radio campaign and an official music video.
“The new center is exclusively dedicated to EDM artists from Central Europe”, said Max Paproth, Vice President of A&R Central Europe and International Marketing Germany. “We are joining forces and strengthening our international approach. This will allow us to move faster and offer artists a European platform as soon as they sign a contract with us. I am happy to be able to celebrate such an incredible debut with Afrojack.
“I’m very happy to work with Universal on all of my music and murals,” Afrojack says of the Universal partnership. “We have big plans for the future.”
“I’m happy to welcome Afrojack back to the label,” added Kees van der Hoeven, CEO of Universal Music Netherlands. “Especially since we are now working with him as part of a new international system that will allow us to offer even more possibilities to our artists. Afrojack is a brilliant performer and an incredible addition to our line-up. I can’t wait to start working with him again.
Afrojack was one of the first DJs to gain residency in Las Vegas in 2010. He continues to attract global audiences as the main resident artist of Hakkasan Group.
Afrojack won his first Grammy Award for Best Remixed Non-Classical Song for David Guetta and Madonna’s “Revolver” remix. In 2011, he received two more Grammy nominations for his work on Chris Brown’s “Look at Me Now” and Leona Lewis and Avici’s “Collide.”