LaTrice Burnette Named Executive Vice President, Def Jam Recordings / President, 4TH & Broadway

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Highly respected music director LaTrice Burnette has been named executive vice president, Def Jam Recordings/president, 4TH & Broadway.

The news was announced today (February 8) by Tunji Balogun, President and CEO of Def Jam Recordings.

Burnette will also bring the 4TH & Broadway label to Def Jam Recordings, formerly part of fellow label Universal Island Records.

4TH & Broadway was originally the flagship label of Island’s independent distribution company and focused on hip-hop and dance music by “legendary and influential” artists such as Eric B. & Rakim, Dream Warriors , Stereo MCs, Bomb the Bass and more.

Today, 4TH & Broadway’s includes Young Devyn, Lil Migo, Pap Chanel, Chiiild and Kidd Kenn.

Burnette, who is based in New York, will report directly to Balogun.

In addition to her leadership roles at Def Jam and 4TH & Broadway, Burnette is Chair of the Programming and Curatorial Committee of Universal Music Group’s Meaningful Change Task Force.

Burnette joined UMG’s management team in 2018, when she was named executive vice president and general manager of Island Records.

At the label, she spearheaded groundbreaking creative and marketing campaigns for artists such as Jessie Reyez, Skip Marley, Buju Banton, Toni Braxton, Emotional Oranges, Baby Rose and many more.

Burnette came to UMG and Island after eight years at Epic Records, where she became senior vice president of marketing.

Among her many accomplishments there, she was instrumental in the album release strategy that saw Future become the first artist in the 60-year history of the Billboard 200 to have two different back-to-back albums at No. 1.

She has also led marketing campaigns for DJ Khaled, Travis Scott, Yo Gotti, Bobby Shmurda, Blac Youngsta, Ciara, Diddy and others.

Born in Brooklyn, Burnette began her career in the music industry at Roc-A-Fella Records in 1999 while attending Pace University.

Burnette then worked at Atlantic Records, where she led digital marketing campaigns for the entire Urban roster, as well as labels such as Asylum Records (Paul Wall, Mike Jones, Gucci Mane, Bun B) and Bad Boy Records (Diddy, Yung Joc, Danity Kane, Boyz N The Hood).

“I’m thrilled to welcome LaTrice to the Def Jam family.”

Tunji Balogun, Def Jam Recordings

“LaTrice is a proven leader, an accomplished professional, and someone whose work and reputation I have long admired,” Balogun said.

“Her focus and business acumen, her expertise in developing artists and her global and experienced view of the market and industry make her an essential addition to the team we are building here and to the vision of the place we’re headed to.

“I’m thrilled to welcome LaTrice to the Def Jam family.”

“I am thrilled to join Def Jam, an iconic label and brand that has been influencing music and culture for decades.”

burnette

Burnette added, “I am thrilled to join Def Jam, an iconic label and brand that has been influencing music and culture for decades.

“I thank Tunji for his support and am thrilled at the incredible opportunity to work alongside the management team, staff and incredible artists.

“I look forward to growing and breaking the next generation of global superstars under Tunji’s guidance and musical vision.”

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