NFL, NFLPA and Dapper Labs launch NFL ALL DAY Worldwide, revolutionizing the way fans interact with their favorite teams and players

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NFL Quarterback Patrick Mahomes II to serve as the face of the NFL ALL DAY, with the free NFT 2022 season featuring Mahomes available to all new and current users

The first public launch of the NFL ALL DAY pack takes place friday august 19

NEW YORK and VANCOUVER, BC, August 18, 2022 /PRNewswire/ – The National Football League (NFL), NFL Players Association (NFLPA), and Dapper Labs Inc. today announced that NFL ALL DAY – the NFT-exclusive digital video platform – is officially open and available for fans around the world, just ahead of the 2022 NFL season.

“Today, we welcome fans around the world to NFL ALL DAY, allowing them to experience their fandom in a new way that connects emerging NFT technology to our game,” said Joe Ruggiero, SVP, Consumer Products to the NFL. “The soft launch of NFL ALL DAY last year sparked a surge of early adopters who began collecting video NFTs from NFL games, and we expect to increase user numbers significantly with the official launch of the platform, especially with the addition of Patrick Mahomes as our athlete ambassador.”

When fans step into NFL ALL DAY, they’ll find a next-gen collector’s experience. Here they can buy, own and trade officially licensed digital video NFTs (non-fungible tokens) called “Moments” featuring the biggest and most sought-after NFL games throughout the season and in NFL history. . NFL ALL DAY puts fans in the thick of the action, allowing them to assemble a collection of digital videos of NFL moments made by the players and teams they love, while also giving them access to a community of fans. passionate and like-minded across both digital and in-person experiences throughout the season.

The first public launch of the NFL ALL DAY Series 1 pack, dubbed Headliners, will take place friday august 19 at 2 p.m. ET. The Fall will feature a legendary Derrick Henry moment as well as pieces from Jalen Ramsey, Trevor Lawrence, Zach Wilson, Derek Carr and Jonathan Taylor.

“The early success of NFL ALL DAY highlights the power of creating a platform that delivers long-term value to the fan experience,” said Roham Gharegozlou, CEO and co-founder of Dapper Labs. “We are thrilled to welcome the millions of football fans to NFL ALL DAY and allow them to own a part of the sport they love while joining a strong and vibrant community of fans.”

As NFL ALL DAY engages the next generation of fans, it will also welcome a next-gen quarterback. Patrick Mahomes IIKansas City Chiefs quarterback, will be the face of NFL ALL DAY for the 2022 NFL season, helping to drive fan engagement for the platform with features, events and more.

“I’ve always been passionate about emerging technologies and how they improve the fan experience,” said Patrick Mahomes II. “NFL ALL DAY is changing the game and I’m thrilled fans have this innovative opportunity to connect with players in a whole new way.”

New and existing users will be able to get an NFL 2022 season NFT featuring an image of Mahomes by signing up for NFL ALL DAY. NFT Season variants, which provide proof of participation in NFL ALL DAY for the 2022 season, will be available based on when users register throughout the year.

“Players are at the very heart of NFL ALL DAY’s next-level collectible experience, further connecting fans with their favorite athletes. Owning a moment is about sharing the defining and historic performances of players’ careers,” said Terése Whitehead, vice president of Consumer Products & Strategy at NFL Players Inc., the marketing and licensing arm of the NFLPA. “Together with OneTeam Partners, we are thrilled with the launch and another exciting season of games.”

OneTeam Partners, which is the group licensing partner leading the NFLPA’s digital game licensing business, helped facilitate this agreement in collaboration with all parties.

To register or learn more about NFL ALL DAY, visit NFLALLDAY.com.

About the NFL Players Association

The National Football League Players Association (“NFLPA”) is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of ensuring proper recognition and representation of player interests. The NFLPA has shown that it will do whatever is necessary to ensure players’ rights are protected, including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA was again officially recognized as the union representing the players and negotiated a landmark collective bargaining agreement (“CBA”) with the NFL. The current ABC will govern the sport through the 2030 NFL season.

‍About Dapper Laboratories

Dapper Labs, the company behind NFL ALL DAY, uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world. Since its inception in 2018, Dapper Labs has given passionate consumers a genuine interest in gaming by connecting them with the brands they love, creating engaged and exciting communities to contribute to, and creating new avenues for them to become creators themselves. . Dapper Labs current studio partners include the NFL, NFLPA, NBPA, WNBA, WNBPA, LaLiga, Warner Music Group, Ubisoft, Genies and UFC. Notable Dapper Labs investors include Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. To learn more about Dapper Labs products and mission, visit dapperlabs.com.

About OneTeam Partners

OneTeam was launched in 2019 as a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA) and RedBird Capital Partners to maximize the collective value of athlete rights through group licensing, marketing, media and other businesses. OneTeam represents a range of commercial interests on behalf of athletes from the NFLPA, MLBPA, MLSPA, US Women’s National Team PA, WNBPA, NWSLPA, US Rugby PA and League of Legends Championship Series PA, as well as those of thousands of college athletes. To find out more visit www.joinoneteam.com.

SOURCEDapper Labs, Inc.

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