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Since concerts cannot take place during the pandemic, the virtual event is the next best thing, and artists such as John Legend and Travis Scott have taken the opportunity to expand their brands into the digital realm.
This is part of RobloxThe plan to expand into education and music as a way to bring more people to the Roblox platform and spend more time on a daily basis in the Roblox metaverse, the universe of virtual worlds that are all interconnected, as in novels such as Snow accident and Loan Player One.
To do this, Roblox has partnered with global music company BMG, Proper Loud and MBA Live, as well as KSI itself.
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The interactive experience will feature a performance by KSI and feature songs from their hit album, All Over The Place. So it’s not quite a full-fledged concert.
KSI’s premiere performance begins Friday, August 13 at 4:00 p.m. PT with hourly encore performances over the weekend and will be followed by a one-of-a-kind VIP after-party experience for fans, including an exclusive virtual Q&A session on Saturday August 14, all on the Roblox platform.
Olajide William ‘JJ’ Olatunji, known publicly as KSI, is one of YouTube’s biggest stars. He is a chart-topping music artist and professional boxer with a combined social media reach of over 40 million.
His second album All Over The Place rose to No. 1 on the official UK Albums Chart after generating more than 34,000 copies sold in its first week, surpassing the rest of the top five combined. The 16-track album project released last month features collaborations with Anne-Marie, Future, 21 Savage, Yungblud and Polo G.
KSI said in a statement that the album takes you on an adventure, so the launch party should be just as memorable.
The launch party takes place under the London Eye on a boxing ring themed dance floor. Ahead of the launch party premieres, Roblox users will be able to hop into cars and race against each other on the streets of London, as well as purchase exclusive virtual merchandise, including three limited edition items. After the show, KSI will continue the virtual party with a VIP rooftop after-party where he will hang out and chat live with fans.
Epic Games and Wave paved the way for virtual concerts. The difference between Fortnite and Epic’s Roblox, however, is that Roblox is a platform, while Fortnite is a game (although Epic is certainly trying to position it as a stepping stone to a metaverse). Roblox laid the foundations for organizing virtual concerts and handed them over to companies such as Warner Bros.
Jon Vlassopulos, vice president and global head of music for Roblox, said in a statement he looks forward to touring London and joining the exclusive VIP after party that will put KSI in touch with fans around the world. whole.
Christopher Ludwig, vice president of BMG, said in a statement that KSI wants to be on the cutting edge of technology and be genuine and raw to reach its digital native global audience wherever they are.
For the new generation of music fans, Roblox provides the platform to discover, share, and get closer to the music they love. For artists and labels, Roblox offers a unique and creative way to engage and attract millions of fans and generate new revenue streams, all in the Metaverse.
KSI recently said in an interview that “Bitcoin is the future” and 10 years from now people who have invested will be laughing. Obviously, the metaverse is the future as well.
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