Rockstar Energy Drink Announces Multi-Year Partnership with Gaming and Entertainment Organization, NRG

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“Being part of the gaming community has always been a priority for us, and our partnership with NRG couldn’t come at a better time as we seek out innovative ways to continue connecting with our consumers,” said Fabiola Torres, CEO of PepsiCo and Head of Energy Category Marketing. “We look forward to working closely with the NRG team to develop new experiences for enthusiasts around the world.”

“We are thrilled to bring Rockstar Energy and NRG together,” said Andrew Bones, SVP responsible for partnerships. “As gaming culture continues to evolve, having Rockstar Energy as our partner will allow us to create new and unique experiences for our fans around the world.”

On June 16NRG and Rockstar Energy will launch the SOUND SERIES. The annual musical series will be performed live at NRG Hot Pockets Castle in Los Angeles and streamed to viewers on Twitch via NRG. SOUND SERIES is designed to facilitate a new culture clash between gaming and music where NRG roster streamers will collaborate with up-and-coming artists to personalize curated music experiences for the streamers’ fan base.

Kick off SOUND SERIES’ first installation, NRG Fortnite star Clix has selected musical artist MILES to co-host and perform live during the event. MILES is a singer/rapper from St. Louis, Missouriwhich has amassed two million listeners and over fifteen million streams on Spotify with the help of songs such as “Mosh Pit”, “Desperados” and “What in Tarnation”.

As NRG’s exclusive energy drink, Rockstar Energy will also co-create unique fan experiences for NRG communities, including Apex Legends, Fortnite, rocket league, Valorant, and War zone. The brand will also engage communities through access to tailored experiences, including the second season of Rockstar Energy Raidz™ live streams pairing NRG professionals and creators to discover up-and-coming streamers on Twitch while engaging viewers in chat with special offers, including limited-edition lifestyle apparel and accessories. Additionally, Rockstar Energy will be incorporated into NRG’s Pro Team jerseys for rocket league, Summit, and Valorant and create official warm-up gear for all NRG team members.

NRG is a professional games and entertainment company known for its championship teams and innovative gaming lifestyle content. NRG is one of the most-watched organizations in the world on Twitch and YouTube and the most-watched organization on all platforms in North America. Founded in 2016, NRG has epitomized excellence in competitive esports and the best in gaming culture for the past half-decade.

Follow @rockstarenergy and @NRGgg on Twitter for details on the upcoming SOUND SERIES.

About NRG
NRG is a professional gaming and entertainment company headquartered in Los Angeles, California. Founded in 2016, NRG has embodied competitive esports excellence and the best of gaming culture in a number of different communities including Apex Legends, Fortnite, Overwatch, Rocket League, Valorant, and more. Known for its championship teams and innovative gaming lifestyle content, NRG is the most-watched organization in the world on Twitch and YouTube.

Currently, NRG-owned channels cover more than 50M monthly active users and an additional 75M through their talent network. Their headquarters, known as NRG Hot Pockets Castle, is an innovative fantasy factory for gamers located in Downtown Los Angeles, California. The organization’s sponsors and partners include 7-Eleven, Army National Guard, ampm, BUFF, Nestle, Roccat, Turtle Beach and Therabody. For more information, visit www.nrg.gg

About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink produces beverages that celebrate young hustlers focused on their journey. With over 20 Rockstar Energy products and five sub-lines available in convenience stores and grocery stores in over 30 countries worldwide, Rockstar Energy gives you a bold and refreshing boost, full of benefits and full of flavor. For more information, visit www.rockstarenergy.com

About PepsiCo
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion net revenue in 2020, driven by a portfolio of free beverages and convenience foods that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that places sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.

Press contacts

Rockstar Energy Drink:
Jacie Prieto Lopez, [email protected]

ID agency:
Josh Bulrice, [email protected]

NRG:
Sarah Cirkiel Gladstone, [email protected]

SOURCEPepsiCo

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