Spice Girls, Bravado Partner of Universal Music Group for Merch Line

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To celebrate the 25th anniversary of the Spice Girls, the group has teamed up with Universal Music Group’s Bravado for an extensive contract covering merchandising, consumer products, touring, brand and retail licensing and marketing. worldwide distribution.

The girl group – consisting of original members Mel B, Emma Bunton, Melanie C, Geri Halliwell and Victoria Beckham – released their debut album “Spice” on November 4, 1996 via Virgin Records and took the world by storm with their succession. of pop hits, a film and its unifying message of girl power. They became the best-selling girl group in the history of music.

On October 29, a new version, “SPICE 25”, arrives via UMG which offers new songs, demos and mixes.

Courtesy of Bravado

“We are delighted to be working with Bravado again, especially in this 25th anniversary year and look forward to working with the team,” the Spice Girls said in a statement.

Richelle Parham, President of Global Ecommerce and Business Development at UMG, added: “We are delighted to partner with the Spice Girls, create exciting new product lines and expand the groups connection directly with their followers. Superfans. We will also engage with our global business partners to bring their iconic brand, style and empowering message to fans and stores internationally. Bravado will work closely with UMG’s operations around the world on the launch of Spice 25 and beyond, to extend their legacy and cultural impact for years to come.

The Spice Girls’ first capsule collection of “Wannabe 25” merchandise is now available at retailers worldwide.

The deal marks the first time in 20 years that Spice Girls’ all-channel license rights have been awarded to a single partnership, and the collaboration promises future new products and capsule collections.

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