The Prince Estate partners with Superfly for a new experience


Posted: October 19, 2021 at 11:00 a.m. CDT|Update: 46 minutes ago

NEW YORK, October 19, 2021 / PRNewswire / – Entertainment and Brand Experience Company Superfly is in partnership with The Prince’s Estate for a one-of-a-kind immersive experience that will honor Prince’s heritage and art. The project with The Prince Estate is expected to be launched in Chicago, 2022. More details will be announced soon.

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“We want to reinvent the way fans interact with their favorite artists and music,” said Kerry Black, co-founder, Superfly. “There are few ways to encounter music in a physical space outside of concerts. This project will change that, pioneering a new approach to experiences while respecting the artist’s creative vision.”

The Prince Project is the first in a series of new musical experiences to be announced by Superfly in the coming months.

Over the past 20 years, Superfly has created their own properties and fan experiences for some of the world’s most iconic artists and brands, from Bonnaroo, Outside Lands and ClusterFest to The FRIENDS Experience, BravoCon and The REVOLT Summit. Superfly has earned the trust of some of the biggest names in music and entertainment thanks to the company’s impeccable track record of placing the artist’s vision at the center of every experience.

About Superfly
Superfly is a branded entertainment and experience company obsessed with activating and amplifying communities around shared passions and unforgettable moments. Superfly’s expertise lies in creating cultural experiences with a distinct identity such as the iconic Bonnaroo Music & Arts Festival, The FRIENDS Experience, BravoCon and REVOLT Music Summit, which are also sought after by brands and destinations for fans. Superfly brings brand experiences to clients such as Citi, Intel, NBCUniversal, Verizon Media and CLEAR by combining strategy, knowledge, creativity, technology and flawless execution.

Working in sports, music and entertainment, Superfly was named The Drum Global Experiential Agency of the Year, and their experiences have been recognized by Event Marketer, BizBash, Campaign and Digiday. Superfly is headquartered at new York. Learn more about, and follow Twitter, Facebook, and Instagram.

About the Prince’s estate:
The Prince Estate passionately presents the life and work of Prince, and cultivates opportunities to advance his legacy. As a singular and authoritative source on all things Prince, The Prince Estate inspires and educates fans, celebrates Prince in his entirety, and preserves Prince’s legacy into the future.

Official site:
Official store:
Instagram, Facebook and Twitter: @prince

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SOURCE Superfly

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