Warner Music India and Jjust Music create groundbreaking platform for Indian artists – Entertainment News, Firstpost

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Warner Music India and Jjust Music are teaming up to release an English-language pop track by Bollywood superstar Tiger Shroff.

Warner Music India and Jackky Bhagnani’s Jjust Music have announced a strategic partnership that will see them create groundbreaking Indian music. Their first joint release will be an English-language pop track by Bollywood superstar Tiger Shroff.

Jackky Bhagnani, Actor-Producer and Founder of Jjust Music, said, “Jjust Music was born out of the ambition to create innovative music content and provide a platform for independent Indian artists, while supporting them with our experience, expertise and our resources. I am thrilled to bring my vision of Indian music to life through this unique collaboration with Warner Music India. Giving Indian music and artists the same visibility, support and opportunities as international music, this collaboration would only build trust and improve the quality of music created by the artists on our list.

Jay Mehta, Managing Director, Warner Music India and SAARC shares, “We are absolutely delighted to be partnering with Jackky Bhagnani and Jjust Music. This collaboration will help us add value to our artists’ careers by offering support in a wide range of areas, from live performances to brand partnerships. We are eager to enter the Bollywood scene, but equally motivated to provide a platform for talented and interesting artists performing non-cinematic music.

Alfonso Perez-Soto, President, Emerging Markets, Warner Recorded Music, concludes: “Jacky has brought energy, enthusiasm and an entrepreneurial spirit to the Indian music market and is exactly the kind of person who we like to work with. This deal will allow Jjust artists to benefit from our global network as Warner Music debuts in Bollywood. This is an exciting time for us and hopefully also for those many Indian artists who want a place on the world stage.

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